The Samsung S24 Series will have Google's generative AI model, Gemini.
Samsung and Google made the announcement during Samsung Unpacked which unveiled the Galaxy S24 series. The latest generation of Samsung's flagship smartphones has not one, but two versions of Google's AI model.
Companies like Samsung are looking to build off the momentum of last year's generative AI craze by integrating powerful AI models into smartphones, wearables, and other hardware. Microsoft announced a Copilot key for invoking its AI assistant from its keyboards, and now Samsung is touting its devices as "AI phones." Adding multimodal and generative AI to smartphones is a natural next step in the evolution of AI for consumers.
Gemini Pro will power Samsung's Notes, Voice Recorder, and Keyboard apps for summarization features. In the Gallery app, Google's Imagen 2 text-to-image technology will provide advanced photo editing features.
Gemini Pro and Imagen 2 are powered by a partnership with Google Cloud, but the Galaxy S24 series also comes with an on-device AI model: the lightweight Gemini Nano. This model can be used for generative AI tasks that require less computing and includes new Google Messages features that can change the tone of messages to be more or less formal, and create AI-generated Photomojis. Because Google Messages and other features use Gemini Nano, Samsung has a privacy setting to process this information fully on the device.
In addition to announcing Gemini on the Samsung Galaxy S24 Series, Google and Samsung also announced a new feature, Circle to Search, which lets users circle or scribble over something they want to search, and can look it up within the same window.
