Google is working to make its Pixel camera less racist

Technology isn't neutral.
By Rachel Kraus  on 
Google is working to make its Pixel camera less racist
Better background separation and skin representation for people of color is coming to the Pixel camera. Credit: screenshot: Google

Since the creation of the camera, photography has been technologically optimized to capture white people best. Engineers at Google are trying to change that.

At Google's developer conference, Google I/O, Tuesday, the company announced that it's working to re-work the algorithms and tweak the training data that power the Pixel camera in order to more accurately and brilliantly capture people of color.

Specifically, it is working to better light people with darker skin and more accurately represent skin tone. Also, silhouettes of people with wavy or curly hair will stand out more sharply from the background.

Mashable Top Stories
Stay connected with the hottest stories of the day and the latest entertainment news.
Sign up for Mashable's Top Stories newsletter
By signing up you agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

Google isn't the only company having a technological reckoning with racial bias. Just last month, Snap announced it was re-working its camera software to better represent people of color.

Google is calling its project "Image Equity." Like Snap, the company worked with outside experts in photography and representation to guide the undertaking.

Some of the changes will involve training the algorithms that render the photos on a more diverse dataset, so white people and white skin aren't the default definition of "person." Google will also be tweaking the Pixel's auto white-balance and auto-exposure capabilities to better optimize for people with darker skin.

Related Video: Everything you need to know from Google I/O 2021

Mashable Image
Rachel Kraus

Rachel Kraus is a Mashable Tech Reporter specializing in health and wellness. She is an LA native, NYU j-school graduate, and writes cultural commentary across the internetz.


Recommended For You
The 'Gladiator II' trailer hits the internet like a truck
Paul Mescal and Pedro Pascal going head to head in 'Gladiator II.'

Donald Glover and Jordan The Stallion link up for lookalike TikTok
Donald glover posing for a camera


Why Twitter is suddenly coconut-pilled for Kamala Harris
Vice President Kamala Harris delivers remarks on reproductive rights at Ritchie Coliseum on the campus of the University of Maryland on June 24, 2024 in College Park, Maryland. Harris is speaking on the two year anniversary of the Dobbs decision, the Supreme Court ruling that overturned Roe v. Wade and struck down federal abortion protections.

Internet Princess Rayne Fisher-Quann left TikTok in search of something beyond the algorithm
Rayne Fisher-Quann walking down the aisle of a church in a red dress.

More in Life
How to make the most of the Olympics on Peacock
A phone, a tablet, a TV, and a laptop showing the Peacock Olympics home screen.

How to watch Chicago Sky vs. New York Liberty online for free
Angel Reese #5 of the Chicago Sky

How to watch Rybakina vs. Krejcikova in Wimbledon 2024 online for free
Rybakina hits the ball

How to watch Vekic vs. Paolini in Wimbledon 2024 online for free
Paolini celebrates a win

How to watch De Minaur vs. Djokovic in Wimbledon 2024 online for free
Novak Djokovic of Serbia reacts

Trending on Mashable
NYT Connections today: See hints and answers for July 11
A phone displaying the New York Times game 'Connections.'

'Wordle' today: Here's the answer hints for July 11
a phone displaying Wordle


Webb telescope may have just revealed an alien world with air
A super-Earth orbiting a red dwarf star

How streamer Pirate Software gained nearly two million subs in six months
pirate software in front of twitch surrounded by follower notifications
The biggest stories of the day delivered to your inbox.
This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.
Thanks for signing up. See you at your inbox!