Bumble adds option to report AI photos and videos

Most millennial and Gen Z daters think there should be a limit to AI-generated media on dating apps.
By Anna Iovine  on 
A person is holding a mobile phone with the Bumble dating app logo on its screen
Bumble users can now report profiles for suspected AI-generated photo and video. Credit: Nikos Pekiaridis/NurPhoto via Getty Images

Months after introducing filtering tool Deception Detector — which uses AI to weed out spam, scam, and fake profiles — dating app Bumble announced a way to report suspected AI-generated profiles.

Some daters haven't hesitated to use generative AI to write dating app bios — or even to have conversations with matches for them. Earlier this year, Bumble founder and former CEO Whitney Wolfe Herd took it a step further, saying that AI concierges will date for us in the future.

When it comes to AI-generated photos and videos, however, daters don't seem to be fans. According to recent Bumble survey results shared with Mashable, 71 percent of millennial and Gen Z respondents said there should be limits to using this type of media on dating apps. Of those people, 71 percent said people using AI-generated material to portray them doing things they've never done — or visiting places they've never been — qualifies as catfishing.

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screenshots of reporting AI-generated profiles on Bumble
How to report for suspected AI in Bumble profiles. Credit: Bumble

On Bumble, you can now report such profiles by scrolling to the bottom and tapping the "Hide and report" button. Select the option "Fake profile" and then the reason, "Using AI-generated photos and videos." You can also write more details if you wish.

As Mashable previously reported, Deception Detector led to a 45 percent decrease in reports of fake accounts in its testing phase. We'll see how many reports of AI-generated profiles Bumble gets moving forward.

"An essential part of creating a space to build meaningful connections is removing any element that is misleading or dangerous. We are committed to continually improving our technology to ensure that Bumble is a safe and trusted dating environment," said Bumble's VP of product, Risa Stein, in the press release. "By introducing this new reporting option, we can better understand how bad actors and fake profiles are using AI disingenuously so our community feels confident in making connections."

anna iovine, a white woman with curly chin-length brown hair, smiles at the camera
Anna Iovine
Associate Editor, Features

Anna Iovine is associate editor of features at Mashable. Previously, as the sex and relationships reporter, she covered topics ranging from dating apps to pelvic pain. Before Mashable, Anna was a social editor at VICE and freelanced for publications such as Slate and the Columbia Journalism Review. Follow her on X @annaroseiovine.


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